This 2023 Valentine's Day sales campaign with a touch of storytelling and sprinkles of cuteness is everywhere on the media and Orange's website these days.

We built this sweet universe of Cupid, the main character, through concept, character design, copy, scriptwriting, and animation. We're in love with how it turned out, from statics to animations.

Cupid is full of energy and moves as such, making the animation snappy, and keeping the love flowing. He's meant to place each animation in a different mood and give it context. The animated stories are short, but they make up a very complex universe altogether. We scripted him to be the star of the show, keeping the sales animations playful.

We did frame-by-frame to make every move smooth as butter and kept it dynamic through popping transitions.

The illustrations and animations we did bring life to Orange's website and a sweet pop of color.