“What’s the story?”
This is our question whenever dealing with an animated explainer. Because behind every product, there’s a story. Behind every functional usage of a product, there’s a story. Our job is to give our clients and collaborators a bolder wider perspective of how they can present their product / idea.
Even the most technical or functional or apparently complicated products have someone who conceived them, someone who uses them, someone who benefits from them. And these are the possible voices and approaches of your explainer.
There’s no one way of making an animated explainer. We’re talking about animation, so there are infinite ways in which we can do that. The trick is to dig a bit deeper, so that you can find the uniqueness of your story. And we love doing that!