This frame-by-frame and 2D motion animation belongs to a series of explainers we did for Cargus, a courier company that needed a creative way to highlight the assets of their mobile app. The app makes their service easier to use and understand, like picking up a parcel or sending one, choosing the home delivery option, or using their Ship & Go Lockers.
We had lots of freedom to craft a super friendly 2D universe made of unique characters with a personality and home-like backgrounds developed by our imaginative team. All of it while preserving the brand and translating it into animation: dressing up the couriers with Cargus attire, and depicting the app & elements through illustration.
This animation highlights the newest Cargus asset, Ship & Go Lockers distributed all around the country to make picking up your packages much easier and more flexible to match your lifestyle.
We're happy to be the ones to have set the visual rhythm for Cargus' most important services, especially the one that has traveled from our computers to the client and to the offline world, where people can see and interact with them. Our cities have plenty of space to host more color and more art, and this is a functional way to take it to the streets.
Explainers are a fun playground for making the complicated magically become easy with good storytelling and a visually appealing narrative that is always a great go-to for any brand, and we're looking forward to more work of this kind.