Orange Women's Day
Here's another side of the loveable character we created for Orange's e-shop campaign, our telecom client that's now hooked on animated characters full of personality.
Being super versatile through its simplicity, a character like Cupid can adjust easily to different narratives to serve different purposes.
This little ball full of joy has been a game character in one of the animated ads, it is a Cupid mastermind, playfully interacting with the products, and now it's spoiling itself on Women's Day with a bubble bath and an online shopping spree. Cupid was designed to express joy and deliver a sense of fun and curiosity to Orange's Vday sales campaign, but can easily step into a different role for a Women's Day Flash Sale.
Through a rich concept and modularity of the characters we develop, we can contribute to building complex campaigns that translate into many mediums: from generic to tactical materials, static or animated ads, expanding to various media contexts.
Tactic Key Visuals
Directed by Vână Animation Studio
Executive Producer: Anca Manolache
Creative Director: Anca Manolache
Concept: Oana Vasile
Copywriter: Anca Manolache, Christina Tudor
Art Director: Oana Vasile
Animation Director: Anghel Ionuț
Script: Anca Manolache, Oana Vasile
Storyboard Artist: Oana Vasile
Illustrator: Oana Vasile, Anghel Ionuț
Character Designer: Oana Vasile
2D Animation: Anghel Ionuț, Ana-Maria Trăistaru
Frame-by-frame Animation: Ana-Maria Trăistaru
Clean-up Animation: Ana-Maria Trăistaru
Compositing: Anghel Ionuț