Orange V-Day E-Shop Campaign

Character Development

We built this sweet universe of Cupid, the main character, through concept, character design, copy, scriptwriting, and animation. We're in love with how it turned out, from statics to animations.

We explored a few different characters, with or without wings, heart-shaped, or with long arms that could fit all the love and great Orange offers.

The 2D illustration keeps the focus on lovey-doveyness presenting the offers. 

This is how we created Cupid Ball, a charming spheric creature with wings accompanied by his assistants, a group of little hearts. Altogether, they are the modern Cupids who notice what people need these days to stay closer to each other and to keep happiness afloat.

This is why our Cupid is a love mastermind and his purpose is to provide the best ideas, aka the best offers - as Valentine’s gifts. His quest is to change conventional gifting - chocolates, and flowers with useful gifting - smartphones, pods, and gaming accessories. The kind of gifts that offer longer-lasting satisfaction.

Client: Orange


Generic Key Visual





Andreea Ochiană

Laurențiu Mitrea

Raluca Vidrașcu

Stoica Sabina

Directed by Vână Animation Studio

Executive Producer: Anca Manolache

Creative Director: Anca Manolache

Concept: Oana Vasile, Anghel Ionuț, Anca Manolache

Copywriter: Anca Manolache, Christina Tudor

Art Director: Oana Vasile

Illustrator: Oana Vasile, Anghel Ionuț

Character Designer: Oana Vasile

Discover more work