2022 is coming to an end slowly, but surely, and once more we get to be the ones behind Orange's sales Christmas Campaign. We did concept, character design, copy, and scriptwriting, creating the whole creative universe. And let us tell you we're loving every pixel of it. And vectors.

Polishing every detail for this campaign allowed our skills to shine through the concept, the playful animation scripts, and the candy-like illustrations. Reaching the perfect character for this one, Spiri was challenging in all the good ways. Our character exploration ranged from personified snowballs having all sorts of adventures, to a fluffy little creature that resembles Yeti. It turns out this little elf had everything Orange needed.

Spiri and his universe were built through clean 2D illustration, the main focus being the presents aka vouchers available in the campaign. Lots of them.

These animations pump a lot of life and Christmas spirit into this sales campaign. Spiri and his vast universe has been everywhere on the media and on Orange's website, bringing a bit more color and fun to our screens.