Orange Xmas E-Shop Campaign
2022 is coming to an end slowly, but surely, and once more we get to be the ones behind Orange's sales Christmas Campaign. We did concept, character design, copy, and scriptwriting, creating the whole creative universe. And let us tell you we're loving every pixel of it. And vectors.
Polishing every detail for this campaign allowed our skills to shine through the concept, the playful animation scripts, and the candy-like illustrations. Reaching the perfect character for this one, Spiri was challenging in all the good ways. Our character exploration ranged from personified snowballs having all sorts of adventures, to a fluffy little creature that resembles Yeti. It turns out this little elf had everything Orange needed.
Spiri and his universe were built through clean 2D illustration, the main focus being the presents aka vouchers available in the campaign. Lots of them.
These animations pump a lot of life and Christmas spirit into this sales campaign. Spiri and his vast universe has been everywhere on the media and on Orange's website, bringing a bit more color and fun to our screens.
During the 2022 Orange Christmas campaign, the prizes animation appears after you purchase a smartphone available in the offer and sign up in the raffle to win vouchers. Spiri gets inside of the bag to search for your prize, and comes out with the voucher you won.
The aim of a tactic animation is to present the products available within an offer.
Vână Animation Studio
Illustration: Oana Vasile, Ana-Maria Trăistaru
Character Design: Oana Vasile
Storyboards: Oana Vasile, Ana-Maria Trăistaru
Clean-up: Ana-Maria Trăistaru
2D & Frame-By-Frame Animation: Andrei Berculescu,
Ana-Maria Trăistaru, Andrei Câmpan
Script Writing: Christina Tudor, Anca Manolache
Copywriting: Christina Tudor, Anca Manolache
Creative Team: Oana Vasile, Christina Tudor, Anghel Ionuț
Creative Directors: Anca Manolache, Horia Manolache