Orange Piñata Spring
We worked around this animation for the My Orange loyalty program spring campaign, aka Pinata Party by painting a dynamic picture of blooming nature, with an illustration rich in details and springtime creatures.
The frame-by-frame animations flood your screen with the dynamism of a timelapse of nature expanding and coming to life. An extra oomph and immersion are provided by the up-close shots of the Pinata and the birds flying toward the viewer.
Being a mobile-first animation, the elements remain sharp, clear, and easy to read, bringing a pop of color and nature to your screens.
Client: My Orange
Directed by Vână Animation Studio
Executive Producer: Anca Manolache
Creative Direction: Anca Manolache, Andrei Câmpan
Concept: Andrei Câmpan, Ana-Maria Trăistaru, Adèle Coulloudon
Copywriter: Anca Manolache
Script: Ana-Maria Trăistaru, Adèle Coulloudon
Storyboard Artist: Ana-Maria Trăistaru, Adèle Coulloudon
Illustration: Andrei Câmpan
Frame-by-frame Animation: Adèle Coulloudon, Ana-Maria Trăistaru, Andrei Câmpan
2D Animation: Adèle Coulloudon
Compositing: Adèle Coulloudon
Ovi & Friends