Discover who is the new character that we developed, illustrated, and animated for this Orange sales campaign.

Orange steps into Easter break with a campaign taken out of a tech lab, where the best offers and the fastest internet are created. Meet Robo, a geeky little robot born in an analog universe that wants to bring upgraded techy goodness into our human lives. And spoil us with as many discounts as possible.

He knows what connecting the right dots (and wires) can do, and that's how he brings joy and data speed into our phones. Needless to say traveling by an optical fiber gets him far enough that you might miss him if you blink. Being a mobile-first animation, the vibrant and dynamic action keeps your eyes locked and lightens your screen with joy.

You'll probably meet this adventurous fellow illustrated and animated in a variety of digital materials.