Orange Easter E-Shop

Discover who is the new character that we developed, illustrated, and animated for this Orange sales campaign.

Orange steps into Easter break with a campaign taken out of a tech lab, where the best offers and the fastest internet are created. Meet Robo, a geeky little robot born in an analog universe that wants to bring upgraded techy goodness into our human lives. And spoil us with as many discounts as possible.

He knows what connecting the right dots (and wires) can do, and that's how he brings joy and data speed into our phones. Needless to say traveling by an optical fiber gets him far enough that you might miss him if you blink. Being a mobile-first animation, the vibrant and dynamic action keeps your eyes locked and lightens your screen with joy.

You'll probably meet this adventurous fellow illustrated and animated in a variety of digital materials.

Client: Orange


Key Visuals

E-Shop Design 




Andreea Ochiană

Laurențiu Mitrea

Raluca Vidrașcu

Stoica Sabina

Margit Olteanu

Dragoș Dumitrașcu

Directed by Vână Animation Studio

Executive Producer: Anca Manolache

Creative Director: Anca Manolache

Concept: Oana Vasile, Horia Manolache

Copywriter: Anca Manolache, Christina Tudor

Animation Director: Anghel Ionuț

Script: Oana Vasile, Anghel Ionuț

Storyboard Artist: Oana Vasile

Illustrator: Oana Vasile, Anghel Ionuț, Horia Manolache

Character Designer: Oana Vasile

2D Animation: Anghel Ionuț, Horia Manolache

Compositing: Anghel Ionuț

Sound Design

Victor Mihăilescu

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