Skip the waste

Welcome to Skip the Waste, the four-animation series that brings four everyday habits to life with a burst of vibrant 2D animation. In just 15 seconds of creative animation, we packed in the power of small actions that make a big impact. Simple habits that can make our homes—and the planet—a little bit cleaner.

Client: APA NOVA

Working with the creative tribe from Tribal Worldwide Romania and the cool gang at MultiMediaEst, we created four relatable characters that feel like your everyday people. We added a little of ourselves into the characters, which always feels nice. We built environments that are familiar, and full of life.

We loved that the client wanted to show relatable people and embrace diversity across ages. It gave us an exciting chance to explore a fresh perspective. The style is light, warm, and playful—shadows pop, and brand colors shine.

We find it very rewarding to work on projects with topics that impact our everyday lives. Knowing that we participated in a small manner on a topic important to us on a personal level, sparks joy.

The collaboration was seamless—allowing us to focus on the important details and make sure that each gesture, no matter how small, brought the message home. It was a true partnership, bringing out the best in each other and creating something we’re all proud of.

Design

Visual Development

Animation

As the production team from MME summed it up in such kind feedback, “If we had to sum it up in one word, it would be ‘great!’ 😊 You guys nailed it—everything was smooth, your support and ideas made all the difference, and the effort you put in was incredible 😃. We’re so happy with the result, and we’re looking forward to working with you on future projects!”

If you wanna put responsibility in motion with animation, let's talk.