This animated identity universe for the music label Underdog Station was a project very much run on emotion and vibe. True to its core, indie music.
Client: UNDERDOG STATION
Visual Development
We created this whole illustrated and animated universe based on different talks with the Underdog team. We got a clear sense of their vision, and we built up from there, adding our own creative spice to the mix.
Design
A lot of detail and care went into every storyboard and frame. Cause we believe craft lies in the details that you don't see, but make the thing feel right.
Client
Underdog Station
Victor Mihailescu
Directed by
Vână Animation Studio
Producer: Anca Manolache
Visual Development: Andrei Campan
Animation: Andrei Berculescu
Compositing: Horia Manolache, Adèle Coulloudon
Project Management: Madalina Belu