Synevo / Tracking The Blood Test

Animated explainers are a great option for medical terms and information that can be difficult to visualize. Also, giving it a physical shape through appealing illustration can make going to the doctor appear more friendly and approachable. It's a win-win.

This is a series we did for Synevo, "Explorator în Laborator"/ "Explorer in the Laboratory", that tells you everything you need to know before and after getting a blood test done but also shares valuable information about various viruses.

We have created Lia, a well-read robot that knows everything medical and is happy to present all that you need to know in very simple terms. In this animation, she explains the steps your blood sample goes through once collected. Who knew it would be such a thorough process?

Based on the script we got from Headvertising we developed the Synevo universe in a clean 2D illustration style that depicts medical instruments in a way that keeps them recognizable. Thanks to the awesome people at Multi Media Est, we got trusted with this lovely series.

Client: Synevo






Creative Agency & Scriptwriter


Production House

Multi Media Est

Producer: Delia Dobrescu

Producer: Emilia Darie

Vână Animation Studio

Animation Director: Horia Manolache

Producer: Horia Manolache

Storyboard Artist: Ana-Maria Trăistaru

Design & Illustration: Ana-Maria Trăistaru

2D Animation: Ana-Maria Trăistaru, Ionuț Anghel, Andrei Berculescu

Clean-up: Ana-Maria Trăistaru

Compositing: Ionuț Anghel

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