RADAR Kids is the kid’s playground, an artsy & techy & fun place inside RADAR, a new media art festival emerging in our home country, Romania. We had real fun drawing these little cute characters (8 of them based on existing toys) for Lidl, the sponsor of this event. The characters appear on stickers the childern collect from each experience at the festival and, as a surprise, when they scan them with AR, they get a fun animation celebrating their success.
Client: RADAR & Lidl
Art Direction: Horia Manolache
Illustration: Andrei Berculescu, Horia Manolache
Animation: Adele Coulloudon, Horia Manolache, Ionuț Anghel, Andrei Câmpan, Andrei Berculescu