Orange Hot Summer

Orange Romania approached us with the summer sales campaign for their online shop.


For this advertising brief, we were in charge of redesigning & illustrating their iconic campaign character, Flăcărilă (while staying in the brand guide). And for bringing the character to life through animation. We came up with two fresh approaches for the character. And the cool skater boy approach was the best fit for the client's needs.


This skater dude appeared doing his tricks and throwing a cool shade on the summer heat on different digital media and social media materials. Check him out.


The Skater



The Beach


Credits

Client: Orange Romania
Client team: Andra Stegaru, Andreea Rada, Dragoș Dumitrașcu
Directed by Vână Animation Studio
Creative Direction: Horia Manolache, Anca Manolache
Scriptwriting: Anca Manolache
Copywriting: Iulian Bărbulescu
Production: Mădălina Belu
Storyboards & Animatic: Ionuț Anghel Credits
Art Director: Ionuț Anghel
Character Design & Illustration: Ionuț Anghel, Horia Manolache
Animation: Andrei Berculescu, Ionuț Anghel
Compositing: Ionuț Anghel
Original Music & Sound Design: Ștefan Ruxandra