Orange Black Friday
We don't usually host Black Friday campaigns, but we help brands such as Orange build and communicate theirs through animation and illustration. When it comes to standing out and being recognized as a brand, our greatest challenge is reaching the type of communication that stays true to the brand's core values.
Alongside our clients, we're building a visual universe that speaks their truth and meets their needs, no matter what the brief is.
And since these days you can't miss out on Orange's Black Friday spots being on most billboards and ads, here's some more of it.
This charming little ghost has been the face of Black Friday for Orange since last year, and she's in charge of lowering the prices just in time. It's been animated frame by frame for a sleek movement and lots of character to it.
We're totally nuts about it and looking forward to work that needs a touch of vână.
Directed by Vână Animation Studio
Design & Illustration: Oana Vasile
Storyboards: Anghel Ionuț
Frame by frame Animation: Andrei Berculescu
Clean-up: Ana-Maria Trăistaru
2D Animation: Anghel Ionuț
Compositing: Anghel Ionuț
Directed by Anghel Ionuț
Project Management: Anghel Ionuț