My Orange Awareness

These animated ads are part of an awareness campaign that promotes the use of the My Orange mobile app. We nailed the animation with a sleek and polished 2D illustration, depicting a couple of enjoyable actions via the mobile app. 

Awareness ads are always a great playground for animation since they make the product easier to visualize and understand.

The animations are inspired from real-life situations, they're dynamic and snappy and highlight short actions, but not shorter than an action in the app.

Client: Orange

Credits

Client

My Orange

Andreea Ochiană

Valentin Stanciu

Nadia Topfer

Vână Animation Studio

Concept: Andrei Câmpan

Illustration: Anghel Ionuț, Andrei Câmpan

Storyboard: Ana-Maria Trăistaru, Andrei Câmpan

Animation: Anghel Ionuț, Adèle Coulloudon

Copywriting: Christina Tudor

Producer: Anca Manolache

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