This is a My Orange Awareness series of animations that we nailed with a sleek and polished 2D illustration, depicting a couple of enjoyable actions via the My Orange app.
Awareness spots are always a great playground for animation since they make the product easier to visualize and understand.
The animations are inspired from real-life situations, they're dynamic and snappy and highlight short actions, but not shorter than an action in the app.
Vână Animation Studio
Concept: Andrei Câmpan
Illustration: Anghel Ionuț, Andrei Câmpan
Clean-up: Anghel Ionuț, Christina Tudor
Storyboard: Ana-Maria Trăistaru, Andrei Câmpan
Animation: Anghel Ionuț, Adèle Coulloudon
Copywriting: Christina Tudor
Producer: Anca Manolache