My Orange Awareness
These animated ads are part of an awareness campaign that promotes the use of the My Orange mobile app. We nailed the animation with a sleek and polished 2D illustration, depicting a couple of enjoyable actions via the mobile app.
Awareness ads are always a great playground for animation since they make the product easier to visualize and understand.
The animations are inspired from real-life situations, they're dynamic and snappy and highlight short actions, but not shorter than an action in the app.
Client: Orange
Credits
Client
My Orange
Andreea Ochiană
Valentin Stanciu
Nadia Topfer
Vână Animation Studio
Concept: Andrei Câmpan
Illustration: Anghel Ionuț, Andrei Câmpan
Storyboard: Ana-Maria Trăistaru, Andrei Câmpan
Animation: Anghel Ionuț, Adèle Coulloudon
Copywriting: Christina Tudor
Producer: Anca Manolache