This video is a manifesto for Line Agency, a cool bunch of creative heads that wanted to tell their story through animation. The challenge was to mirror Line's values through a creative story that's packed with pop culture and advertising references.
They came up with the voice-over and the mood board, we put it into a script, directed it, and created the whole thing. We love that this collab turned out to be true teamwork between us and Line, where we've challenged and empowered one another till we got this cool animation.
We had fun mixing lineart illustrations with collages in this animation. And our stop motion enthusiast was super glad she could integrate stop motion animation with 2D motion.
We had lots of freedom to juggle intriguing ideas, while also enjoying a close collab process with Line's awesome team.
Working on the sound and VO, we had creative input in collab with sound engineer Victor Mihăilescu. We've also dug together to find the right voice to narrate Line's story, the voice actor Kenneth Huegel.