Auchan Drumul taberelor / Cartier Hub

Cartier Hub is a community hub inside a commercial mall, a one of a kind experiment in Romania. Our mission was to create from scratch an explainer with the double role of an advertisement. We created a story where the neighborhood ties grow visibly strong as their lives touch and interact. And we chose an illustration style that best told the story of a warm cozy space, suited for adults and children together. I think it should be noted that this was an almost impossible deadline, we had 2 weeks tops from idea to rendering, so we are so super proud of the whole team who worked their butts off to make this possible.


Directors: Horia Manolache, Anca Manolache

Scriptwriter: Anca Manolache

Storyboarders: Bogdan Crivo, Horia Manolache

Art Director: Horia Manolache

Character Designers: Andrei Berculescu, Horia Manolache, Oana Vasile, Sabina Popescu

Background Designers: Andrei Berculescu, Horia Manolache, Oana Vasile, Sabina Popescu, Ionuț Anghel

Animation Director: Horia Manolache

Animators: Andrei Câmpan, Andrei Berculescu, Octavian Chiriac (Fatfox Animation), Irina Mocanu, Ionuț Anghel, Horia Manolache

Compositing: Horia Manolache

Sound Design Brief: Andra Berilă (Skeptic Dog)

Sound Designer: Victor Mihăilescu

Voices: Ioana, Mihai Dumitrescu, Andrei Purcărea, Delia Panait, Florin Romascu, Ioana Dumitrache, Marius Constantinescu

Voice Scouts: Itsy Bitsy FM, Victor Mihăilescu, Andra Berilă (Skeptic Dog)

Producer: Anca Manolache