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This frame by frame and 2D motion animation belongs to the first batch of two animations directed and produced by our brave team for Carrefour’s Act For Good / MINIONS Collection. Encouraging children to eat healthy with the help of these beloved characters dressed up as vegetables and fruits.
This playful and vibrant animation production was our second TVC from what became a dense collab with the Romanian branch of the French brand. Here's the first one.
Minions is an animated story inspired by real-life kid resistance to veggies :D. The script written by Publicis creatives offered us a good playground. The illustration style and the character design are the ones we set in the first animation.
With each animation series, we tried to sprinkle some fresher vibe to the Act for Good TVCs. Gotta watch all the other animations if you wanna see if we made it. All we can say is that our illustration team had a blast and our rough-animation as well as our clean-up animation teams asked for more hours in a day.
So, who’s your favourite Minion from this campaign? Bob the Strawberry, Stuart the Avocado or Carl the Apple? :)
Credits
Credits
Client: Carrefour Romania
Agency: Publicis Romania
Creative Director: Titus Dumitrescu
Creative Director: Seba Romano
Art Director: Alin Badiu
Senior Client Lead: Corina Tudor
Account Manager: Ilinca Necula
AV Producer: Camelia Efrimov
Production Company: Saga Film
Executive Producer: Alex Teodorescu
Producer: Vlad Semenescu
Post Production Manager: Patricia Terzea
Directed by Andrei Câmpan at Vână Animation Studio
Producer: Anca Manolache, Mădălina Belu
Project Management: Mădălina Belu
Design & Illustration: Oana Vasile
Animation: Andrei Berculescu, Horia Manolache, Andrei Câmpan
Clean-up Animation: Cristina Pîrvu, Matei Mononaru, Adèle Coulloudon, Horia Manolache, Andrei Câmpan, Ionuț Anghel
Music Director: Anca Manolache
Compositing: Horia Manolache
Music: Animotion Studio
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