Act For Good Home Cooking / Carrefour App
This frame by frame and 2D motion animation belongs to a series of animations made for Carrefour’s Act For Good Campaign that enforces the consumption of local produce and other goods. We really like the playful and vibrant tone of the whole production.
Home Cooking gave us a lot more room to crash the barriers of imagination, thanks to the creative minds of Publicis who created the script. It allowed us to play around with the personification of our characters, from the protagonist levitating, driven by the smell of the delicious soup to the kitchen, to the funky meatballs encountered that we see chilling in the soup pot like it was a jacuzzi. It all gives a warm, almost relatable vibe, which never ceases to bring a smile to our face.
Credits
Client: Carrefour Romania
Agency: Publicis Romania
Creative Director: Titus Dumitrescu
Creative Director: Seba Romano
Art Director: Alin Badiu
Senior Client Lead: Corina Tudor
Account Manager: Ilinca Necula
AV Producer: Camelia Efrimov
Production Company: Saga Film
Executive Producer: Alex Teodorescu
Producer: Vlad Semenescu
Post Production Manager: Patricia Terzea
Directed by Andrei Câmpan at Vână Animation Studio
Producer: Anca Manolache, Mădălina Belu
Project Management: Mădălina Belu
Design & Illustration: Oana Vasile
Animation: Andrei Berculescu, Andrei Câmpan
Clean-up Animation: Cristina Pîrvu, Matei Mononaru, Geo Dibu, Adèle Coulloudon, Horia Manolache, Andrei Câmpan, Ionuț Anghel
Compositing: Horia Manolache
Music: Animotion Studio