Act For Good  / Carrefour App TVC

Talking about starting big, we raced into 2021 with this TVC animation for Carrefour Act for Good Romania. This is a manifesto that takes us in a fantastic animated journey through the whole ecosystem of this app and of the responsible and community oriented buying experience that it stands for. 

We created the character design and the illustration part keeping in mind that this style will be used on TV, Social Media, Outdoor, YouTube, print and in store for the whole year. No pressure. And also that we would animate everything in 2D and frame by frame animation.

We actually had lots of fun illustrating and animating it all. It took a lot of discipline and good organizing, and the nice detail from behind the curtains is that the team grew fonder and fonder of the characters and the story we were telling. And this made the whole animation process much lighter. 

We felt lucky we worked with a super supportive team from the production company and also from the advertising agency and the client. When SAGA Film and Publicis Romania approached us with the project, we had no idea that it will turn out to be such a love project for the client. And that it will open a very healthy appetite for animated TV commercials for the app in a span of 2-3 months.


Client: Carrefour Romania

Agency: Publicis Romania

Creative Director: Titus Dumitrescu

Creative Director: Seba Romano

Art Director: Alin Badiu

Senior Client Lead: Corina Tudor

Account Manager: Ilinca Necula

AV Producer: Camelia Efrimov

Production Company: Saga Film

Executive Producer: Alex Teodorescu 

Producer: Vlad Semenescu

Post Production Manager: Patricia Terzea

Directed by Andrei Câmpan at Vână Animation Studio

Producer: Anca Manolache, Mădălina Belu

Project Management: Mădălina Belu

Design & Illustration: Oana Vasile

Animation: Andrei Berculescu, Andrei Câmpan

Clean-up Animation:  Cristina Pîrvu, Matei Monoranu, Adèle Coulloudon, Ionuț Anghel, Horia Manolache, Andrei Câmpan

Music Director: Anca Manolache

Compositing: Horia Manolache

Music: Animotion Studio