Act for Good
Carrefour
Act for Good
Carrefour
Embedded Files
Carrefour
Making responsible consumption feel uniquely rewarding with animation.
Act for Good is Carrefour Romania's platform dedicated to local producers, community initiatives and more conscious consumption habits. The challenge wasn't simply to explain these benefits. It was to make people genuinely want to be part of them.
Client: CARREFOUR
Developed by the creative team at Publicis Romania and brought to life with the help of SagaFilm, the campaign centered around a simple but powerful idea: doing good should feel good.
Animation gave us the freedom to build a world where positive choices become visible, playful and emotionally engaging. Instead of relying on rational arguments alone, we used storytelling to create an immediate feeling of optimism and reward.
What started as a manifesto film grew into a larger ecosystem of 13–15 animations, each exploring a different facet of the Act for Good universe. Across television, digital platforms and in-store communication, the campaign built a recognizable visual language around a simple promise: small actions can have a positive impact.
Rather than communicating responsibility through statistics or persuasion, the campaign translated it into a feeling—one that people could experience before they could explain it.
The most rewarding feedback came from viewers telling us that seeing the animations on TV instantly lifted their mood.
That's when we knew the message had landed.
Design
.
Visual Development
Looking for an animated take on your product or project? Let's talk.
CREDITS
CREDITS
CLIENT
CARREFOUR
AGENCY
PUBLICIS ROMANIA
Creative Director: Titus Dumitrescu, Seba Romano
Art Director: Alin Badiu
Senior Client Lead: Corina Tudor
Account Manager: Ilinca Necula
AV Producer: Camelia Efrimov
PRODUCTION COMPANY
SAGA FILM
Executive Producer: Alex Teodorescu
Producer: Vlad Semenescu
Post Production Manager: Patricia Terzea
DIRECTED BY VÂNǍ ANIMATION STUDIO
Executive Producer: Anca Manolache, Mădălina Belu
Creative Director: Andrei Câmpan
Storyboard Artist: Andrei Berculescu
Visual Development: Oana Vasile
Illustrations: Oana Vasile, Smaranda Gorduza
Animation: Andrei Berculescu, Horia Manolache, Andrei Câmpan, Adèle Coulloudon, Anghel Ionuț, Ana Traistaru, Cristina Pîrvu, Matei Mononaru, Radu Popovici, Geo Dibu
Compositing: Horia Manolache, Adèle Coulloudon
Discover more of our work
Report abuse