Cargus | How To Send A Parcel With Cargus
This frame-by-frame and 2D motion animation belongs to a series of explainers we did for Cargus, a courier company that needed a creative way to highlight the assets of their mobile app. The app makes their service easier to use and understand, like picking up a parcel or sending one, choosing the home delivery option, or using their Ship & Go Lockers.
We had lots of freedom to craft a super friendly 2D universe made of unique characters with a personality and home-like backgrounds developed by our imaginative team. All of it while preserving the brand and translating it into animation: dressing up the couriers with Cargus attire, and depicting the app & elements through illustration.
Once again, we've illustrated and animated a world that is inviting and nice to watch. We're watching Dana, the main character, a young lady who collects robots getting ready to send a parcel to one of her customers using Cargus' mobile services. There is harmony in the frames, colors, and actions, but also simplicity so the story is easy to follow.
Explainers are a fun playground for making the complicated magically become easy with good storytelling and a visually appealing narrative that is always a great go-to for any brand, and we're looking forward to more work of this kind.
Directed by Vână Animation Studio
Design & Illustration: Smaranda Gorduza
Storyboards: Smaranda Gorduza, Andrei Berculescu
Animatics: Adèle Coulloudon
2D Animation: Anghel Ionuț, Andrei Câmpan, Adèle Coulloudon, Ana-Maria Trăistaru
Compositing: Adèle Coulloudon, Horia Manolache
Directed by Andrei Câmpan
Project Management: Anca Manolache
Script writer: Glitch Shop