Cargus | How To Pick Up A Parcel
This frame-by-frame and 2D motion animation belongs to a series of explainers we did for Cargus, a courier company that needed a creative way to highlight the assets of their mobile app. The app makes their service easier to use and understand, like picking up a parcel or sending one, choosing the home delivery option, or using their Ship & Go Lockers.
We had lots of freedom to craft a super friendly 2D universe made of unique characters with a personality and home-like backgrounds developed by our imaginative team. All of it while preserving the brand and translating it into animation: dressing up the couriers with Cargus attire, and depicting the app & elements through illustration.
In this explainer, our female character joyfully travels by scooter to pick up a parcel. The coolest scripts written by Glitch Shop challenged us with a progression of dynamic perspectives that catches your eye. We're delighted with its overall look & feel. However we're always looking forward to improving our skills.
Explainers are a fun playground for making the complicated magically become easy with good storytelling and a visually appealing narrative that is always a great go-to for any brand, and we're looking forward to more work of this kind.
Directed by Vână Animation Studio
Design & Illustration: Smaranda Gorduza, Oana Vasile
Storyboards: Smaranda Gorduza
Animatics: Ionuț Anghel
Frame by frame Animation: Andrei Berculescu
Clean-up Artist: Ana-Maria Trăistaru
2D Animation: Anghel Ionuț, Adèle Coulloudon, Andrei Berculescu, Andrei Câmpan
Compositing: Ionuț Anghel
Directed by Andrei Câmpan
Project Management: Mădălina Belu
Script writer: Glitch Shop