This frame-by-frame and 2D motion animation belongs to a series of explainers we did for Cargus, a courier company that needed a creative way to highlight the assets of their mobile app. The app makes their service easier to use and understand, like picking up a parcel or sending one, choosing the home delivery option, or using their Ship & Go Lockers.

We had lots of freedom to craft a super friendly 2D universe made of unique characters with a personality and home-like backgrounds developed by our imaginative team. All of it while preserving the brand and translating it into animation: dressing up the couriers with Cargus attire, and depicting the app & elements through illustration.

After an intricate series of events, our main character and his four-legged best friend manage to welcome the courier and receive their package, right in time for the party. Once again, our peers at Glitch Shop gave us a very alive and amusing script to give life to. We were driven to enhance the playfulness of the overall production and put some vână into it.

Explainers are a fun playground for making the complicated magically become easy with good storytelling and a visually appealing narrative that is always a great go-to for any brand, and we're looking forward to more work of this kind.